In 2013 the buzz around this emerging technology was growing from exciting rumblings to loud roars — there was a lot of hype but there was also a lot of legitimacy. With zero interest in adding to the hype, we built assets that highlighted facts and stats and featured subject matter experts in engineering. We also placed print ads that corresponded with a billboard as well as online ads.

Created in collaboration with the Creative Strategy & Design and Brand teams.

PROCESS:
DEFINE > IDEATE > PROTOTYPE > BUILD > LEARN