When you have a brand with so many great stories, it can be hard to focus on just one thing. Unfortunately money doesn’t grow on trees and attention spans are not limitless so every part of Red Hat’s Tried. Tested. Trusted. corporate awareness campaign was met with the “surgical strike” mentality — from creative creation to our media placements. The team gained clarity and precision by narrowing in on and understanding who we are talking to and what matters to them. We built assets and placed print ads including Airport banners as well as online ads.

Created in collaboration with Creative Strategy & Design and Brand teams.

PROCESS:
UNDERSTAND > DEFINE > IDEATE > PROTOTYPE > BUILD > REPEAT